Friday, July 2, 2010

Panciteria Lido, Home of Pugon-Roasted Asado

I have known Panciteria Lido way back in 2003 or 2004 when it was someone's birthday.  Since we have Chinese blood, we know the asado dish and it was one of my favorite dishes when eating in a Chinese restaurant.  That was what I would look for in a Chinese restaurant.  And if the asado we order wasn't good, I wouldn't recommend that to friends. 

My mother knew Panciteria Lido that was in Binondo then.  So when we saw Panciteria Lido along West Avenue and it was a new branch and nearer to our residence, we would eat there for birthday celebrations within the family and definitely order their ever-famous Pugon-Roasted Asado.  Eating at Panciteria Lido is not complete without having their Pugon-Roasted Asado.

That was several years ago and Panciteria Lido has grown over the years and now has its newly-opened branch along E. Rodriguez Sr. Avenue, on the ground floor of Capital Towers right in front of Trinity College, to be exact.  Several bloggers were there and got a taste of what Panciteria Lido has to offer. 

We got to try their Steamed Tofu topped with green and red bell peppers and white onions and see how it looks so tempting to eat already.

Then we were served their Chami Special.  


The next viand that we were served was the, guess what?  Yup, you guessed it.  The Pugon-Roasted Asado.  And it was really a plateful and of course, the taste was so delicious and succulent, you can even eat it without the sauce, thanks to their unique way of cooking this dish, their specialty.  It's "carefully cured loin of pork is roasted using an old-fashioned brick oven in just the right amount of heat from firewood."  As it says in one of their gigantic posters that you can see once you're inside their restaurant.    

Hmmm... doesn't it look so tempting?  Aren't you hungry already?  It's so tender and meaty and a mouth-watering dish that everyone would really love to have at a very affordable price too.  This is what makes Panciteria Lido unique among other Chinese restaurants that makes one want to come back to. 

Another pride of theirs is the Drunken Lechon Macau.  It is called as such because it is marinated with wine to make it more inviting and crisp to the bite and yet tender on the inside. 

They not only serve pork.  For those who love fish, this dish is for you.  It's their Steamed Fish Fillet in Soy Sauce.  Hmmm...its fish meat was so tender and well-cooked to suit the fish lover's taste buds. 

This is their serving of the shrimp balls with authentic shrimp meat inside.  I couldn't get enough of this that is why I put it on top of my rice.  It was so crunchy and delectable and goes well with the Yangchow Fried Rice.   


Oh, yes, they served us their Yangchow Fried Rice.  Even if I shouldn't be eating rice, I love Yangchow Fried Rice.  They cooked it like the way I wanted it.  It tastes just right and I definitely wouldn't miss it for the world. 


And for me, my finale was the Hot Chocolate that they served after eating the mouth-watering dishes they prepared for us. 

Just look at its rich, chocolatey texture.  It's worth your P70 for a cup. 

Panciteria Lido in Capital Towers has this cozy interior that is very welcoming to any customer who want to get a taste of their unique menu, that sets them apart from any other Chinese restaurant. 

On the business side, Panciteria Lido earns around roughly more than P60000 per day in this branch, which was higher than their expected profit even if it is not that big for a restaurant and this even makes it so inviting for an investor who wants to see the fruits of his labor after a year or so, or even less. 

This is because of the take-out orders and delivery service that they have.  They deliver right at your doorstep for those who live within a 1.5-kilometer radius. 

Since Panciteria Lido has already three branches to serve old and new customers alike, they are spreading their wings and they are now open for franchising.  Their first franchise, which is located in Ground Floor, JOHVER Bldg 1, 23 President’s Avenue, BF Commercial Plaza, BF Homes, Paranaque City, is now under construction and will be open to the public on August 8.  

It is interesting to note that an initial investment on a Panciteria Lido franchise could make its investors gain back their return-on-investment (ROI) within just 1.5 years instead of the usual ROI of 3 years. 

It looks like Panciteria Lido is way ahead of the pack in terms of its menu and business outlook.  Going into franchising is a great way preserve the legacy of Mr. Lido's Pugon-Roasted Asado, Drunken Lechon Macau, Steamed Fish Fillet Soy Sauce and all their exciting dishes that has been around since 1936.  Not only is it authentic Chinese food, Panciteria Lido also has a tinge of Spanish orientation with its Syphon-brewed Coffee and the Hot Chocolate they serve their customers.  And they guarantee that their dishes are 100% NO MSG ADDED.   

So what are you waiting for?  Go to Panciteria Lido and reward yourself that special Pugon-Roasted Asado that they are proud of.  I'm sure you won't regret it.  In fact, you wouldn't forget it that you'd like to go back again and again. 

If I were you, I'd go there as soon as I get the chance.  Just like I did.  It was worth it. 


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